Culture24 is an independent charity that brings arts and heritage organisations closer to audiences. In April 2018 we joined the Arts Council National Portfolio as a Sector Support Organisation (SSO).
Our vision is for a thriving and relevant cultural sector able to connect meaningfully with audiences of today. Our mission is to support arts & heritage organisations to have the confidence, imagination and skills to make this happen.
Our values: Culture24 is an independent charity that brings arts and heritage organisations closer to audiences. We challenge outdated notions of what arts and heritage organisations are and offer new ways of working through our unique brand of action research, digital publications, festivals and events. We lead the sector in developing the necessary skills and literacies to use digital as a force for positive change, building resilience and capacity.
Our ethos is based on learning together, learning from others and learning by doing. We help arts and heritage organisations listen to, understand and respond to changing audience needs and cultures. We bring organisations together to do things they couldn’t do on their own, create shared opportunities and overcome shared problems together. We champion creative ways to help them exploit their assets and make the necessary strategic and practical changes to create value for the widest possible audience.
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What long term change do we want to make?
Culture24’s ambition is to create a step change in museums’ understanding of digital by working with individual museum professionals, building their skills and supporting them to become agents of change.
For excellence to thrive and be celebrated and for cultural organisations to deliver great art and culture, twenty-first century sector professionals and practitioners need to understand how to best leverage and exploit the potential of digital technologies to help create, inspire, inform, enable, conserve, amplify, distribute and evaluate their work.
It is critical that organisations and individuals working in the arts and cultural sectors become more digitally literate. They need an awareness of best practice in using digital technologies and they need to understand which digital skills, tools and channels best suit their task in hand. They also need a ready supply of fresh ideas, new thinking and inspirational thought leadership.
By building on our links with the right people and organisations within our strategic sector networks and beyond we will foster engagement, disseminate knowledge, maximise impact and add value to our activities over the next four years.
Our specific aims over this four year period are:
ONE: Leading strategic thinking
Understand the changing digital environment, translating opportunities back to arts and heritage organisations to help them become more resilient, responsive and relevant to audiences.
TWO: Building digital understanding, skills and confidence
Create a step change in cultural organisations’ digital capacity by working with individual cultural professionals, building their understanding, skills and supporting them to become agents of change.
THREE: Creating a relevant online cultural offer for audiences
Grow, broaden and deepen the online audiences for culture through compelling online products and services.
FOUR: Nurturing a Culture of Lates
Unlock the potential capacity of Lates programming to drive profound changes in museums’ public engagement models.